Sentiment Survey: INDIA Hotels and the impact of COVID-19

By Vijay Thacker on 4. April 2020

India Hotel Sentiment Survey COVID

Horwath HTL India has conducted a sentiment survey of the Indian hotel industry leaders and hotel managers to understand the depth of the impact of Covid-19 crisis, mitigating measures applied to limit the fallout and the areas requiring supportive measures. The assessment is provided in this sentiment survey report.

Key takeaways from Hotel Sentiment Survey 2020, India

  • 32% of the respondents feel that impact will last for more than six months; while it is heartening to see that 33% feel the impact will last only for 3 months
  • Almost three-fourth of respondents think that impact is ‘much worse’ than any other major crisis
  • 87% believe that the occupancy impact for H1-20 will be greater than 30% decline, compared to H1-19; 56% respondents expect ADR decline of between 10% to 30%
  • 85% respondents expect Total Revenue to drop by over 30%
  • Majority of respondents think that domestic business and leisure travel is likely to hold up; significant fall is expected in foreign business and leisure travel
  • To tackle Covid-19 in the immediate term respondents believe that most important will be to undertake cost control measures and ensure guest and staff safety
  • GST waiver, tax rebates, loan moratorium are amongst top three elements identified as support from government / authorities
Vijay Thacker

About the author

Vijay Thacker vthacker@horwathhtl.com